The purpose of this study was to examine relationships between personality factors and customer\r\nsatisfaction for services. The study has various distinctive features. Previously there has been no\r\nmeaningful research on the relationship between personality traits and customer satisfaction variables.\r\nMost previous studies were directed towards establishing a relationship between individual personality\r\ntraits and buying behaviour or to predict sales of expensive items such as automobiles, in which\r\npersonality was not the only influencing factor. Moreover, almost all of the earlier work on personality\r\ntraits and consumer decision-making was targeted at the study of products not services. In contrast,\r\nthe current study was aimed at ââ?¬Ë?customer satisfactionââ?¬â?¢ rather than ââ?¬Ë?buyingââ?¬â?¢ behaviour; and building the\r\nconceptual framework on services rather than products. Using two services (credit cards services\r\n[N=220] and mobile phone services [N=588]), consistent support was found for the effects of\r\npersonality traits on customer satisfaction patterns among mobile phone and credit card users. The\r\npersonality factor agreeableness emerged as a single predictor for customer satisfaction for both\r\nservices. Personality facets modesty, altruism, and trust were consistent in providing major predictive\r\npower predicting customer satisfaction for the two services.
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